Back in the day when I would ask my brother what time it was, he would answer "43." I soon realized it had nothing to do with the time and that he was just trying to bug me. And from then on it became a joke whenever I asked for the time. Later on, we discovered the magic of the number 43. It's everywhere! It's the most popular number on this great planet. So why 43? You tell me. You'll be living your life as usual, minding your own business, and then one day...you'll see 43...and your life will never be the same.